Indicatively, through this service you can see how the visitors arrived at your website, what time they spent on which internal pages, as well as many more information that can help you in optimizing your site.
Also through this service, we analyze the results of possible advertising campaigns that we have created through it.
How does Google Analytics work?
For each of the websites, Google Analytics provides a unique code (Google Analytics Tracking Code) which must be integrated into all pages of the site. With this code installed, every time a user visits the site, statistics are collected about it, such as the length of stay on the internal pages or the links that the user followed to reach the site.